Every so often, a new social media platform debuts and changes the landscape. Years ago, it was Instagram. For the past couple of years, it’s been TikTok. Now, it’s Clubhouse.

The new audio app is taking the social media marketing industry by storm, but why is it proving to be so popular? Is it even wise to add another social platform to your marketing strategy?

In this post, I’ll be exploring the rise of Clubhouse and determining whether the popularity of this new platform is merely a matter of hype or if it has the potential to stick around.

What Is Clubhouse?

Clubhouse is an audio-based social media platform where users communicate using voice chat. The platform functions using rooms that can accommodate thousands of people. People all around the world tune in to listen to the room hosts speaking live, discussing topics, and engaging with one another. Clubhouse provides a new and unique way to connect via social accounts.

The newest social on the block isn’t doing too badly, acquiring a $4 billion valuation at the end of its Series C round of financing in April 2021. These figures suggest this audio platform is a force to be reckoned with. So, do these high numbers suggest you should all be jumping on the Clubhouse bandwagon in the pursuit of social media success?

How Do You Choose Your Platform, Optimize Your Time, And Connect With An Audience?

How does adding another social platform to your marketing strategy sound? Exciting? Tiresome? Pointless? Maybe a mixture of all three? The fact of the matter is, you can’t be everywhere all at once. With a big enough social team, you might be able to, but the majority of us need to decide what platform(s) works for us and focus on growing those.

Instead of spreading yourself too thin, which results in below-average content and communication on all platforms, narrowing your focus lets you hone in and provide your best work.

Still, Clubhouse does show a lot of growth potential. For one, it’s the platform everyone is talking about, so it’s getting a lot of traction at the moment. Secondly, being relatively new means that it has less competition.

Clubhouse could be the platform for you, but are you willing to sacrifice the time you’re already dedicating to something else? Are you willing to risk spreading yourself too thin? That’s for you to decide.

Clubhouse: Hype Or Hope?

The figures show that there are many users, and the people keep coming. For now, Clubhouse is looking pretty hopeful.

Do you think the world is ready to leave behind a world of eye-grabbing, aesthetic visuals to just listen to voices? I’m not so sure.

I’d love to know, does Clubhouse have a place in your marketing strategy? How will you optimize this unique way of connecting with an audience?

Clearly, Clubhouse has a lot of potential but only time will tell if lawyers will embrace this medium.

Olga V. Mack is the CEO of Parley Pro, a next-generation contract management company that has pioneered online negotiation technology. Olga embraces legal innovation and had dedicated her career to improving and shaping the future of law. She is convinced that the legal profession will emerge even stronger, more resilient, and more inclusive than before by embracing technology. Olga is also an award-winning general counsel, operations professional, startup advisor, public speaker, adjunct professor, and entrepreneur. She founded the Women Serve on Boards movement that advocates for women to participate on corporate boards of Fortune 500 companies. She authored Get on Board: Earning Your Ticket to a Corporate Board Seat and Fundamentals of Smart Contract Security. You can follow Olga on Twitter @olgavmack.

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